SEE YOUR KEY METRICS AT A
GLANCE

• New trial starts
• New subscriptions
• Churns
• Trial to signup conversion rate
• Monthly recurring revenue
• Time to signup
• Time to new feature adoption

UNDERSTAND POPULATIONS
& COHORTS

• Track your power users and other key cohorts over time
• See how you originally acquired your most valuable users
• Identify your best customers
• Discover the features your power users use most

DETAILED CUSTOMER
ACTIVITY REPORTS

• See which features are being used by which customer plans
• Track daily, weekly, and monthly active users
• Discover the most viewed pages on your site by your best customers
• Compare feature usage over time
• Identify what caused certain activities to rise or fall
• Review signups drilled down by plan, device, campaigns, and more

KNOW YOUR REVENUE

• Know your lifetime value of customers by plan
• Churn rate of customers by segment
• Total customer count by week, month, or quarter
• See your new customers gained in Q1

SEE THE FULL FUNNEL

• Locate the dropoff points in your new visitor-to-trial-to-paid signup flow
• Discover the friction points in your onboarding funnel
• See which features help trial users convert most
• View conversion rate by marketing source

ADVANCED BI REPORTING

• Query the raw data directly with SQL
• Generate exports to join with other data sources
• Identify DAU to MAU Ratio
• Identify what users do within five minutes of sign-up

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