The finer points.

Analytics helps you understand how people use your sites and apps, so you can take action to improve their experience. Discover what Google Analytics can do by checking out the features list below:

Analytics Intelligence

Get fast answers to questions about your analytics data, uncover insights about how your business is performing, and tap into sophisticated modeling capabilities.

Reporting

Understand how customers are interacting with your site and apps, and easily share insights across your organization with a variety of reporting tools.

Data Analysis and Visualization

Analytics provides many ways to access, organize, and visualize your data to suit your business needs.

Data Collection and Management

Analytics helps your organize and manage your data.

Data Activation

Make smarter marketing decisions informed by your data.

Integrations

Analytics is designed to work seamlessly with other Google solutions and partner products, saving your time and increasing efficiency.

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